Zaks has today (June 28, 2019) ceased trading at its Thetford diner citing tough local economic conditions as the reason for the closure.
Speaking after members of staff were informed at a team meeting this morning, Zaks Operations Manager, Rob Spillings, said he and the team had worked tirelessly to make the diner viable, but ultimately it was decided that closure was the only feasible option to protect the brand and its better performing Norwich-based restaurants.
He said: “This is obviously a very sad day for all of us, particularly our Thetford-based customers and fantastic team. It’s no secret that the casual dining market has been facing unprecedented challenges for the last couple of years and there is no sign of trading conditions improving at this venue. Whilst incredibly disappointing this decision will help ensure that we remain a strong and valued brand.”
‘’Our core market and spiritual home has always been Norwich, and that’s where we will continue to offer customers the great value Zaks experience we’ve been renowned for over the last five decades’’.
Zaks Thetford opened in the town in May 2015. Customers with bookings are being contacted by the Zaks team today and will be offered alternative arrangements.
Mr Spillings added: “We’ve loved being part of the Thetford community and will miss serving all our loyal customers in the town, but it’s business as usual at our Mousehold, Waterside and Poringland diners, and so hopefully we’ll see some of them there in the not too distant future.”
Zaks is committed to working with all staff impacted by the closure to find the best possible outcome for the individual and the business.
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Media enquiries contact Mark Sowersby – marks@thissrl.co.uk or 01603 706 559